• Full Time
  • Remote

Website Play It

Business Development Manager (International)

Play it is a young and ambitious Saas company that is among the market leaders in game-based learning. With Play it Safe, Play it Secure and our Play it Creator tool we offer learning solutions for (safety) training procedures, cyber security and GDPR and development of custom training for any company. Standard or customized, for medium-sized companies as well as large companies such as ABInBev, Coca-Cola, Bayer, Delhaize, Pfizer, Lidl, Borealis and Basic Fit. With our simulations, we help companies improve the knowledge and skills of their employees. And all because game-based learning works!


As Business Development Manager, you will be responsible for the international growth of our customer portfolio. Over a year ago, Play it took its first steps to accelerate international growth by setting up a team for the Dutch market. Meanwhile, the first Dutch customers are on board. With this new position, we aim to take it to the next level in our conquest of international markets.

You will be responsible for generating leads through prospection and events and also take care of the follow-up of inbound opportunities generated by the marketing team. You are responsible for the entire sales cycle up to and including the signing of the contract. Once customers are on board, you will be responsible, together with your colleagues from Customer Success, for expanding our turnover.

Are you passionate about sales and business development? Are you a real hunter who gets energy from prospection and closing (enterprise) deals? Then you might be the right person to join our team!


• Your main responsibility is to build an international enterprise customer portfolio and revenue.
• You will search for new companies and challenges which you follow up from prospection to sales. Your focus will be on a selection of industries/sectors.
• You will ensure the right tracking and reporting of all opportunities in Play it’s CRM system (Pipedrive).
• During meetings/demos, you will inform prospects about our solutions/tools and convince them of the power of game-based learning and the ROI it can bring to their organizations. You talk about training related to safety, prevention, cybersecurity, GDPR, etc….
• You will attend networking events and trade shows with the goal of meeting new people within our target audiences and highlighting and pitching our products.
• Once customers are on board, you will ensure a proper handover to the Customer Success team.
• You will report directly to our Chief Revenue Officer.


Qualifications and requirements:

• You are based in Belgium and work in a hybrid form at home or from our offices in Kortrijk. Of course, as a Business Development Manager, you’ll also be on the road a lot!
• You come to our offices in Kortrijk on average once or twice a week and/or to a sales meeting at another location in Belgium or the Netherlands.
• You have a good knowledge of Microsoft Office and CRM software in general.
• You have at least 3 years of experience in a sales function within the target group of medium to large companies (500+ employees). Preferably you are familiar with at least one of the following target groups: HR managers, security experts, training/L&D departments, IT, cyber security or GDPR managers (DPO/CISO).
• You have the numbers to back up the success of these previous experience(s).
• You can show an initial experience in B2B Saas.
• Experience with HR tech, Edtech or gaming is a great asset.

Skills and competencies:

• You have a commercial mindset and can convince people at all levels within large companies.
• You go 100% for achieving targets and objectives.
• You are a self-starter, can work independently and take responsibility. At the same time, you are a team player and enjoy working with (inter)national teams.
• You have a service-oriented approach in which you know how to build a relationship of trust with your prospects and customers.
• You are a flexible person with integrity, working independently, efficient, structured and result-oriented.
• You are a good ‘listener’ who discovers the needs of the customers and with this information can propose specific solutions.
• You can express yourself fluently in Dutch and English. A good knowledge of French is a bonus.
• You are a strong communicator, in both oral and written communication.

Play it core values:

• Passion: You have a heart for our product, service and company, and exude that in everything you do. You take pride in your work and what you accomplish on behalf of the company.
• Integrity: You build trust by integrating honesty, transparency and responsibility into all your interactions.
• Cooperation: You stand for open communication, teamwork and supporting each other when necessary. At the same time, you have a great sense of ownership and can handle freedom and responsibility well.
• Customer focus: You put the needs and satisfaction of the customer first, ensuring that every decision or action exceeds their expectations.
• Adaptability: You embrace change, helping to build a resilient culture that turns challenges into opportunities. You are a positive-minded critical thinker with a healthy “let’s do this” attitude.
• You’re just cool and fun to work with! 😉


• An exciting position in an internationally growing and innovative company with an informal culture where: people are key, you will be part of a dynamic team where initiatives and entrepreneurship are highly valued and you will make an important contribution to a company in scale-up phase.
• Numerous opportunities for further professional & personal development, including through ongoing coaching and professional (internal/external) training.
• A flexible work arrangement that ensures a good work-life balance in a hybrid formula with working from home and from our offices in Kortrijk.
• An attractive salary package with fringe benefits such as laptop, smartphone, meal vouchers, health insurance, etc.
• A bright future with career prospects.


Would you like to be part of a young, fast-growing Edtech scale-up where you:
• Take your sales skills to the next level and work with experienced sales colleagues and leaders;
• Get on board in the first phase of an international scale-up team and
• Be part of a great team and go on to conquer the world of game-based learning?

Then send your CV and motivation letter to [email protected]. Eligible candidates will be invited for a selection interview. Will you be our next Business Development Manager (International)? We look forward to meeting you. 😊

To apply for this job please visit playit.training.

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