Website Play it

International Business Development Manager

Play It is a dynamic and ambitious SaaS company that ranks among the market leaders in game-based learning. With Play it Safe, Play it Secure, and our Play it Creator, we offer learning solutions for training (safety) procedures, cybersecurity, GDPR, and the development of custom training for any company. Whether standard or tailor-made, we cater to both medium-sized businesses and big names such as ABInBev, Coca-Cola, Bayer, Delhaize, Pfizer, Lidl, Borealis, and Basic Fit. Through our simulations, we assist companies in enhancing the knowledge and skills of their employees. All because game-based learning works!

For more information, visit To support our further international growth, we are looking for: Business Development Manager (International).

About the role:

As a Business Development Manager, you will be jointly responsible for the international expansion of our client portfolio. Over a year ago, Play It took its first steps towards accelerating international growth by establishing a team for the Dutch market and Dutch clients have already come on board.

With this new addition, we aim to ramp up our conquest of international markets even further. Your role involves generating leads through prospecting and events, as well as following up on inbound opportunities generated by marketing colleagues. You will be responsible for the entire sales cycle up to contract signing. Once clients are on board, you will work alongside the Customer Success team to expand our revenue. If you are passionate about sales and business development, and thrive on prospecting and closing (enterprise) deals, then you might be the perfect fit to join our team!

Main responsibilities:

  • Your primary responsibility is to build an international enterprise client portfolio and revenue.
  • You actively seek out new companies and challenges, managing them from prospecting to sale, with a focus on selected industries/sectors.
  • You ensure proper tracking and reporting of all opportunities in Play it’s CRM system (Pipedrive – migrating to Hubspot).
  • During meetings/demos, you inform prospects about our solutions/tools and convince them of the power of game-based learning and the ROI it can deliver for their organizations. You discuss training related to safety, prevention, cybersecurity, GDPR, etc.
  • You attend networking events and trade shows to meet new people within our target audiences, showcase our products, and pitch them.
  • Once clients are on board, you ensure a smooth handover to the Customer Success colleagues.
  • You report directly to our Chief Revenue Officer.

What we are looking for:

  • You live in Belgium and will work hybrid. As a Business Development Manager, you will also frequently be on the road to attend sales meetings in other locations in Belgium or the Netherlands one to two times a week on average.
  • You have good knowledge of Microsoft Office and CRM software in general.
  • You have a minimum of 3 years of experience in a sales role targeting medium to large companies (500+ employees). Preferably, you are familiar with at least one of the following target groups: HR Managers, safety experts, training/L&D departments, IT, cybersecurity, or GDPR representatives (DPO/CISO).
  • You have the numbers to substantiate the success of this previous experience.
  • You have at least some experience in B2B SaaS.
  • You are 100% committed to achieving targets and objectives.
  • You are a self-starter, able to work independently and take responsibility. Yet, you are also a team player who enjoys collaborating with (inter)national teams.
  • You have a service-oriented approach, building trust with your prospects and clients.
  • You are flexible and have integrity, working independently, efficiently, methodically, and results-oriented.
  • You are a good listener, identifying customer needs and proposing solutions based on this information.
  • You can communicate fluently in Dutch and English. A good knowledge of French is a big plus.

Our core values:

  • Passion: You have a heart for our product, our service, and our company, and you reflect that in everything you do. You take pride in your work and in what you achieve on behalf of the company.
  • Integrity: You build trust through honesty, transparency, and accountability in all your interactions.
  • Collaboration: You believe in open communication, teamwork, and supporting each other where necessary. At the same time, you have a strong sense of ownership and can handle freedom and responsibility well.
  • Customer Focus: You prioritize the needs and satisfaction of the customer, ensuring that every decision or action exceeds their expectations.
  • Adaptability: You embrace change and contribute to a resilient culture that turns challenges into opportunities. You are a positive, critical thinker with a healthy “let’s do this” attitude.

What we offer:

  • An engaging role in an internationally growing and innovative company with an informal culture where people come first; You are part of a dynamic team where initiative and entrepreneurship are highly valued, and you will make a significant contribution to a company in the scale-up phase.
  • Numerous opportunities for further professional & personal development, including continuous guidance and professional (internal/external) training.
  • A flexible work arrangement that ensures a good balance between work and personal life in a hybrid formula with telecommuting and working from our offices in Kortrijk.
  • An attractive salary package with fringe benefits such as a laptop, smartphone, meal vouchers, health insurance, etc.
  • A bright future with career prospects.

Interested? Apply directly and our recruitment partner RocketPeople will reach out to you! Can’t wait to meet you!

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