With over a decade in the games industry, I’ve provided UX and UI expertise for renowned brands including Sony, Ubisoft and EA, on a variety of products spanning console, mobile and desktop.

In recent years, I’ve stepped back from hands-on design roles to leverage my experience and focus on my passion for helping studios fully embrace UX and maximise its value.

I apply a holistic and tailored approach, delivering strategies that cater to the needs and challenges of each team. Working cross-functionally, I enjoy implementing effective UX methods and frameworks that foster a user-centred and collaborative environment, and thrive on empowering teams to align on vision and goals through effective decision-making and problem-solving.