Games Growth Guild

The Games Growth Guild is heading to Cologne for gamescom 2026!
Join 300+ marketers from indie to AAA studios (including teams from Riot, Sony, Activision, Scopely and EA) for an evening built around honest conversation about games growth. Expect two hours of panels followed by two hours of networking over drinks and nibbles.
📅 Monday 24th August 2026
🕔 17:00 to 21:00 (local time)
📍 Rheinloft Cologne, Frankenwerft 35, Köln
𝗣𝗮𝗻𝗲𝗹𝘀
#1 Opening Panel (17:00-18:00)
Samuel Clarke (Co-Founder + Chief Strategy Officer, PUBLSH)
Matt Dixon (Chief Growth Officer, Starbreeze/Payday)
Mark Cook (Head of Marketing, Supercell)
#2 Built to Be Shared (18:00 to 19:00)
How games earn attention and turn players into the channel. The panel covers shareability by design, getting your game into the right hands, native and quick content, and authenticity vs try-hard.
Speakers:
• Kyle Billings, Director, Strategy & Biz Ops, Epic Games
• Davey Robson, Senior Influencer Marketing Manager, Kepler Interactive
• Lucy James, Founder, lookingfor.game (Moderator)
One more panel to be announced soon.
𝗜𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵:
Medal - 15M players use Medal to share gaming moments and discover new games.
PUBLSH - A Next Generation consulting group that sets a new standard for the video game publishing industry. We offer business development, product strategy and marketing solutions to enable developers and investors to achieve commercial success.
FirstLook - The Player CRM built for games. Your players and creators are the lifeblood of your studio. Build, own, and grow those relationships, from first invite to live ops, so every interaction compounds into lasting growth.
Second Stage - Turn Insights Into Players. TRACKS is an advanced marketing intelligence and attribution platform for PC and console games. From announcement to post-launch, measure what matters across every campaign, channel, and storefront.
IndieBI - We help sell more games. Track every game sold, increase revenue, build a better studio.
MKRO - Explore keycap and deskmat bundles from your favorite creators, games, brands, and causes! Produced with premium Infinikey products and providers.
Spots are limited. Register your interest now!
gamesgrowth.com
Note: Panels are first come first served seating.