Play Now Melbourne 2026

Established in 2023, Play Now Melbourne is Australia’s dedicated B2B games market. Held annually during Melbourne International Games Week, Play Now Melbourne connects creators directly with global decision makers who fund, publish, and bring games to market. Attending Play Now Melbourne are Devolver Digital, Massive Monster, PlaySide Studios, Pavlova Games, Evil Landfall, Fellow Traveller, Focus Entertainment, Dotemu, The Arcade Crew, Umbrella Entertainment, WINGS, thatgamecompany, Creature, Jackbox Games and PlayStack. Play Now Melbourne is presented by VicScreen and financed with the assistance of Screen Australia. Get Industry Updates and visit the Event Calendar for more events like Play Now Melbourne 2026.