Paid Media Specialist

We’re looking for a hands-on Paid Media & Acquisition Specialist to help more aspiring artists discover Artwod and become passionate users.

At Artwod we're building more than a learning app, we're building a platform where artists improve, see their progress, and inspire others to do the same. Our product is our biggest growth engine.

Build and scale paid acquisition into a predictable, profitable growth for Artwod.

You will own campaigns across YouTube, Meta and Google Ads, with a strong focus on acquiring new subscribers, building effective retargeting journeys and continuously improving conversion.

Success means attracting members who engage with Artwod, see value in the product and stay subscribed.

Our initial acquisition focus is the United States, followed by expansion into the United Kingdom and European markets. You’ll tailor campaigns, creatives and messaging to each market, using what we learn in the US to guide international growth.

How we’ll measure success

• Growth in new paying subscribers acquired through paid media.
• Customer acquisition cost and payback period within agreed targets.
• Improved conversion from paid traffic to registration and subscription.
• Strong activation and retention among acquired subscriber cohorts.
• The ability to increase spend while maintaining acquisition efficiency.
• A consistent flow of creative tests that produce actionable learning and winning campaigns.

• Own paid acquisition: plan, launch, optimise and scale campaigns across YouTube, Meta and Google Ads.
• Develop YouTube as a key acquisition channel: test video concepts, hooks, audiences and formats that turn interest in drawing into subscriptions.
• Build retargeting journeys: move engaged viewers, website visitors and registered users towards a paid subscription through relevant messaging and offers.
• Run continuous experiments: test audiences, creatives, copy, landing pages and offers with clear hypotheses and measurable outcomes.
• Drive creative performance: work with our creative and content teams to turn lessons, artist progress, testimonials and community stories into compelling ads. Write clear briefs and feed results back into production.
• Improve the acquisition funnel: identify where users drop off between ad exposure, registration and payment, and collaborate with the team to improve conversion.
• Manage budgets: allocate spend based on results, identify opportunities to scale and stop campaigns that fail to deliver.
• Ensure reliable measurement: work with our data and product teams to validate tracking, attribution and campaign reporting.
• Connect acquisition to retention: analyse subscriber cohorts to understand which channels, audiences and messages attract members who activate and stay.
• Communicate clearly: report what is working, what you’ve learned and what you will test next.

• A proven track record of growing paid acquisition, ideally for a subscription business, consumer app or online learning platform.
• Strong hands-on experience with Meta Ads and Google Ads, including meaningful experience running YouTube campaigns.
• Experience building retargeting strategies across different stages of the customer journey.
• A strong understanding of subscription economics: customer acquisition cost, lifetime value, payback period and retention.
• The ability to interpret funnel and cohort data and translate findings into campaign decisions.
• Strong creative judgement: you understand what makes a video hook, message or offer perform.
• Experience with GA4, Google Tag Manager, advertising pixels and conversion tracking.
• A structured approach to experimentation and the confidence to challenge assumptions.
• Strong ownership: you can move from strategy to execution and take responsibility for results.
• Clear communication in English.
• Experience with international campaigns, creator-led advertising or education products is a plus.

Why join Artwod?

You’ll have direct influence on how Artwod grows, with room to shape our paid acquisition strategy and execute it. You’ll work closely with growth, creative and product colleagues, helping build a business around something meaningful: enabling people to become better artists.

Performance-based bonus

Alongside your base compensation, you’ll be eligible for a bonus linked to clearly agreed acquisition and growth targets. We reward results that grow our paying subscriber base while maintaining healthy acquisition costs and subscriber retention.