Delhaize: Animal Parc is a companion app for a promotion that ran in the Delhaize chain of supermarket and grocery stores in Belgium between 18th June and 12th August 2015. For each € 20 spent in the stores, shoppers receive a bag with three animal cards, as well as a map with stickers or an animal passport as well as a sticker map. The cards, passport and stickers can be collected and stored in a physical album. This companion app allow users to maintain a digital collection as well by letting users scan the card using a camera to import it in the app. Once stored, it is possible to hear the animal make a sound and learn its name in different languages.|Delhaize: Animal Parc is a companion app for a promotion that ran in the Delhaize chain of supermarket and grocery stores in Belgium between 18th June and 12th August 2015. For each € 20 spent in the stores, shoppers receive a bag with three animal cards, as well as a map with stickers or an animal passport as well as a sticker map. The cards, passport and stickers can be collected and stored in a physical album. This companion app allow users to maintain a digital collection as well by letting users scan the card using a camera to import it in the app. Once stored, it is possible to hear the animal make a sound and learn its name in different languages.
